Monday 21 December 2009

Predetermined Audiences

Predetermined audience is when a film sucess is based on a fan base that has started before the film has began production.

This is usually due to the film being based on:
  • A Book
  • A Video Game
  • An Original Film
  • An Era of time
  • An Auteur/Writer

I good example of this would be the Stephenie Meyer Saga 'Twilight' which has become a huge over night sucess due to the big hype from the pre-determined audiences.

Predetermined audiences help marketing and advertising by giving them an idea of what their target audience is and how they can aim it at people who have never heard of the original concept.

No comments:

Post a Comment