Cross Media advertising is commonly used in the media industry, it's an effective way for products of all kinds to get decent advetisement that will reach all kinds of audiences.
The best example of cross media advertisement would be Viral Campaign. Where the produces of a movie would set up their own website for people who are interested in the teaser to find out more information on there website.
The film 'untraceable', a film about a website, the more people who log into the website www.killwithme.com the faster his victims die. The link i have posted takes you to that exact fictional website where you are the protagonist, and have to solve a bunch of clues in order to shut down the website.
Interactive games is just one of the cross media advertising, we also have:
• Magazine covers
• Radio Shows
• Youtube accounts
• iTunes rentals.
• Mobile phones
Cross-media advertising has become the next big thing as it reaches more people than regular advertising.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment