Horizontal Integration - This contrasts to vertical intergration, this is where everyone has an equal share in the company, and therefore can reach a wider market.
Hypothermic Needle - The Hypothermic Needle Theory was created in world war two, it's a theory that the audience are being theoretically injected with influences and idea by the media.
Mise-en-Scene - Mise-en-Scene is split into five groups
- Props
- Set
- Performance
- Costume
- Lighting
This is what the director must think of whilst on the set, and if done correctly can manipulate the audiences emotions to how the director intended them to, and also helps analysing take a deeper look into film.
Platform Release - Platform release is when a film (usually independent) gets released in a few cinema's, and if it becomes sucessful it will show in more and more cinemas, an example of this is little miss sunshine.
Saturated Release - Saturated release is when a film gets put on many screens, and usually goes along with aggressive marketing.
Aggressive/ Passive Marketing: Aggressive marketing is where the markets have put up adverts everywhere, and you little cant escape this one product. Passive is where the the marketers let it become an underground film by only releasing the trailer in certain areas.
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