Evaluations - What have you learned from your audience feedback?

I did surveys on the facebook social networking site, where I uploaded my ancillary products, and asked people to write their opinions about my work, asking them to rate the product on a scale from 1-10, and state where you would see the product based on the poster. These are the results:

All of the comments on the poster were positive with an average score of 8, people definitely were interested in seeing my product which means that my poster that I made was effective and was able to grab people’s attention and make them want to see the film.

‘This design makes you want to know what the poster is about’ – Katie Hayward

The initial idea of this poster was to make people be intrigued by what the letter actually is, as it’s supposed to be ambiguous and wanting people to see more.

I also put up a link of my trailer from YouTube onto my facebook account and asked people to comment on it, here is the response:

'it needed alot moe shots i think to give it more variety' - Rachel Redpath

As shown in my pre-production work, i had alot more shots planned out, but unfortunetly i was let down by an actor Simon Hall, he didn't show up on the day of filming and therefore i was stuck for actors, therefore i had to make do with the actors i had.

However, after that critism my teaser trailer was definitely effective as told from my audience feedback. They said numerous good things about it and the feedback was overall positive. They all seemed to like the lack of music at the start, one person states that

‘I really like the introduction of the music into the teaser Trailer’ – Emma Green

Because the music was used in a subversive way, by having no music or sound at the start it engaged my audience and was suspenseful, which immediately grabbed my audience’s reaction.

‘Yea, look alright, three Cannes awards, pretty impressive’ – Craig Mills

Although this was supposed to have been taken in jest, it raises a good point. A trick that I used was to make up that the film had won many awards, which usually brings in a audience when there is an award buzz around any film, people find a new interest in the film.

‘…also the fades are typical of the genre to show good use of editing…’ – Rachel Redpath

Drama teaser trailers usually use a fade to colour transition in there teaser trailers, to give a softer touch the editing, instead of having a sharp cut. This also showed my editing skills and how I was able to comply with the genre with the minor details.

‘The only thing I’d say is, at the beginning the match cut could have flowed better?’ – Matthew Sparkes

The match cut at the start was supposed to make the audience confused and give them time to soak in what’s happened, because James’ death is suggested and not shown fully, the audience may get too confused whilst watching it and therefore could lose interest, although no one has expressed this in my audience feedback.

In order to make my work coherent then i made a bar chart so you can clearly see the rating:

To make sure that the reviews I were getting were valid I did two video interviews, one to my target audience -25-40 and one to someone who is outside my target audience.

GENDER: female
AGE: 40

GENDER: Female
AGE: 10

This shows that my trailer appeals to my target audience of females between the age of 25-40, they found the teaser trailer to be well made and would like to see it at the cinema, however for a younger audience they would find the film to boring and would not be interested in seeing it at the cinema.